If you need to transform some string to url-friendly string in Magento you just need to call method “formatUrlKey” from Mage_Catalog_Model_Product_Url class
<?php
$urlKey = Mage::getModel('catalog/product_url')->formatUrlKey($string);
?>
You can use this new variable $urlKey as url_key field for product or for some other attributes (for example: slug, sku, code etc)
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