Magento is one of the most powerful content management system available today and it has a wide use. It is one of the most popular e-commerce platforms on the market because it is free, stable, and offers a lot of functionalities. Due to it’s not too easy to understand interface, many users prefer to build on WordPress. However, skilled developers prefer Magento because of it’s powerful nature.
A creation of Varien, Magento is yet another fast emerging ecommerce script, an open source CMS that uses MySQL and Zend PHP databases. Varien is a private company which has headquarter in Culver, California, United State. This is a very special company because all of its staff are volunteers, if you are a Magento developer, you can apply for an opportunity to work for them. Varien launched the first general-availability version of the software on March 31, 2008, with the name Bento. After that, the former CEO of Varien, Roy Rubin, sold a substantial share of the company to eBay. And now, Ebay become the sole owner of Magento.
Magento affords online merchants the opportunity to control the look, fee, as well as content on their site. It possess a great administrative interface and is solid in terms of search engine optimization. More so, it comes loaded with an impressive catalog management tool which allows the merchant to create and manage sites that suits their businesses.
Magento open source CMS platform offers increased control in terms of merchandising to promotion and much more, an increased return on investment which leads to increased growth. There are various editions available in Magento and so you could opt for the one that best fits your requirements. With this system not only will your customer service be elevated but your order management too gets extremely easy.
Some Features Of Magento
Since Magento is an open source platform, there are many free and paid Magento extensions available to enhance your store’s performance. You can learn to create, configure, upgrade a Magento extension.
When it comes to presenting products, Magento is very powerful and elegant. It easily allows for creating of products catalog and managing it.Each product can have more than one image for the product, allows products review and creating of wishlists. It allows catalog and product browsing, product filtering and product comparison. You can easily add new products, do batch product update, manage your inventory, easily manage orders and shipments, and integrate different payment methods.
Magento has some great options when it comes to customer service. With Magento you grant your customers the option to create user accounts, track their shopping history, contact you through custom forms, you can also choose different languages and currencies, to fit the needs of your customers.
You can easily integrate Magento into your Google Analytics account and use all its options to analyze the customer behavior on your website and optimize it for better results. You can also use the advanced SEO options of Magento to optimize your website search engine positioning, so it can be found easier by your customers.
Without a doubt, Magento is a powerful platform to build your e-commerce store. At first it may look daunting, but it is easy to understand. If you value functionality, security and elegance, then Magento is just for you.
More information about Magento is here.
